01
“I want to lose weight. I just never want to diet again.”
You've done the restriction. You've done the bounce back. You're not looking for another plan to suffer through. You're looking for something that actually lasts.
03
"By 4pm I'm completely crashed. I want to cook dinner without thinking."
You're not lazy. You're running on empty — and you have been for a while. An under-fuelled car won't go long and same applies to our bodies. Make every meal count.
Does any of this sound painfully familiar?
If it does - you're not alone and you are definitely not the problem.
We hear you
02
"My periods don't feel normal. I just want to feel like a woman again."
The facial hair, the acne, mood swings, the cycle that shows up whenever it wants — or not at all. You're tired of being told it's normal. It's not, and it doesn't have to stay this way.
04
"I think about food all the time.
I just want it to stop."
Thinking what to eat is exhausting. What's allowed, what isn't, what you shouldn't have had, what you'll do tomorrow to make up for today. ALTER helps you put that down.
THE ALTER DIFFERENCE
There's more information out there than ever. So why does nothing seem to work for you?
Because most of it wasn't made for your body, your food, or your life.
The plans tell you to eat things your parents never ate. The advice ignores the rice, the roti, the dal that's been on your table your whole life. We help you understand how to find & sustain your healthiest self within your real life. That's what makes it last.
​
WHY ALTER EXISTS
Because you deserve better.
Most wellness advice is built for the average person — and you are not average. Your body, your background, your relationship with food, your daily reality — all of it matters. And none of it fits neatly into a generic plan.
Pujah K Shah — Founder, ALTERbyPujah / Head of Coaching
ALTER exists because that's not good enough. Your body is specific. Your life is specific. The way you're going to heal and feel well has to be specific too. We use real food, real science, and real daily support to get to the root of what's going on — so you stop managing symptoms and start actually feeling like yourself again.
1000+
6+
2
Women Coached
Years In Practice
Expert Coaches
Find the support that fits where you are right now
Work with us
She was where you are. Here's where she is now.
★★★★★
"I'd tried everything. Keto, intermittent fasting, cutting carbs — I'd done all of it. ALTER was the first time someone actually looked at why nothing was sticking. Six months later I've lost weight, but what I didn't expect was that I've stopped obsessing over food. That part changed everything."
Deepali R, 34 years
ALTER Core
★★★★★
"I came in with irregular periods, facial hair, and skin that was breaking out constantly. I'd been told to just eat clean and exercise. Pujah actually looked at what was happening in my body and built around that. My cycle is regular now. My skin has cleared. I feel like myself again."
Meera V, 26 years
ALTER Plus
★★★★★
"I work long hours and travel constantly. Every plan I'd tried fell apart the moment my schedule did. Pujah & the team built around my chaos instead of asking me to change it. For the first time I've stayed consistent — through deadlines, through travel, through everything. Can say I'm 100% but I am definitely in a better place.
Sneha K, 31 years
Seattle, USA
CURIOUS IF ALTERIS RIGHT FOR YOU?
You deserve to feel
well in your body.
The discovery call is just a conversation. You talk, we listen - about your health, your history, and what you actually need. From there, we'll tell you honestly whether we can help and how.
15 minutes · Free · With our coaching team