ALTER isn't just a name — it's an intention.
Built from the need to do things differently.
ALTER exists because real change doesn't come from doing everything — it comes from doing the right things. The right foods, the right habits, the right support for your body, your hormones, your life. Everything else? You leave it behind without guilt.
We built this space because women have been playing by the wrong rules for too long — following advice designed for a body that isn't theirs. Women's bodies are cyclical, hormonal, and deeply unique. A well-nourished woman thrives. And every woman deserves to know what that actually means for her.
Pujah — Founder, ALTERbyPujah / Head Coach
1000+
Clients Globally
6+
Years In Practice
2
Expert Coaches
Meet the women who will be in your corner
AT ALTER, your coaches are chosen for more than their certifications. They are trained in our methodology of real-world women's wellness—ensuring you receive expert, empathetic care that fits your actual life, not an impossible ideal.
Pujah K Shah
Founder / Head Coach
VETTED & TRAINED
Kanika Ashwath
Clinical Nutritionist