We don’t diet here. We eat with intention.
About Pujah
I’m Pujah K Shah, a certified Nutritionist (NASM), Women’s Fitness Specialist (GGS), and the founder of ALTER. But before I became a coach, I was the girl who felt stuck in her body, living with PCOS, fatigue, hair loss, and over 100kgs of weight. I wasn’t just tired, I felt disconnected from myself. Everything changed when I realized that health isn’t about extremes, it’s about intention.
Good Food, Not Less Food
Sometimes it's not about needing less, it's about needing better.
Habits That Mean Something
to You
We don't rely on motivation. We build habits and routine that become who you are.
Compassion & Accountability
A mix of the right kind of motivation and accountability that makes feel supported in your journey.
Pure Facts over Guesswork
Using science, psychology and internal motivation to bring about changes that last.
Movement That Matches Your Vibe
Whether you're a beginner or a gym junnkie, every movement plan is keeping you are your abilities in mind.
A Community That Gets It
Healing is easier when someone can see where you need help, and knows exactly how to help you there.
ALTER Programs
ALTER Core
For those who are ready to stop guessing and start transforming — with expert guidance, personalised strategy, and real results. This is your 1:1 coaching container for sustainable & healthy fat loss, hormone balance, strength building, and lifestyle confidence — all rooted in your lifestyle.
ALTER Plus
ALTER Plus gives you glove-like support, daily proximity, and strategic upgrades across your entire lifestyle. This is where you collapse time on your results — not by working harder, but by working smarter, with full-spectrum guidance.
ALTER Reset 2026
ALTER RESET 2026 is a 60-day challenge designed to help you hit reset on your body, your energy, and your habits — so you don’t just start strong, you stay strong.
This isn’t a detox. It’s not a trend. It’s a science-backed, structure-driven, community-powered reset that works — because it’s built around you.
Success Stories
Many members of our community have been able to transform their physique, manage their gut & hormone health, been able to reverse aging to look and feel their best. Why can't it be you, too?
