Hey There!

Hi, I’m Pujah K Shah, certified Nutritionist (NASM), Women’s Fitness Specialist (GGS), and the founder of ALTER. But long before I became a coach, I was simply a woman who felt exhausted in her own skin.

I lived with severe PCOS, hormonal swings, hairfall, inflammation, mood dips, and a constant heaviness, physically and emotionally. I carried more than just weight. I carried years of feeling like I didn’t belong in my own body.

Everything changed the day I realised:

This is the only life I get, and it deserves to feel good.

So I rebuilt myself from the ground up. Not through punishment or extremes, but through understanding, of hormones, metabolism, mindset, cycles, gut health, nourishment, movement, and everyday habits.

I began learning. Not obsessively, but intentionally.

I studied nutrition, hormones, training, mindset, food psychology,

I earned certifications, worked with incredible coaches and teams, including Royal Challengers Bangalore, and slowly rewired my life, one habit, one decision, one empowered choice at a time.

ALTER was born from that journey. It’s not just a program, it’s a philosophy. We don’t chase perfection.

We build rhythm.

We don’t push through pain.

We listen, understand, and realign.

And, now...

I’ve now worked with over 1,000 women (and men) across the world, helping them eat with clarity, train with purpose, and live in flow with their bodies, not against them.

My approach is deeply holistic. We don’t isolate symptoms, we connect the dots between nutrition, movement, hormones, gut health, sleep, and mindset.

Because your body isn’t broken. It just needs to feel safe again.

If you’re here, you’re not starting from scratch.

You’re starting from self-love.

And I’d be honoured to walk with you (: